Omni Consumer Products
Qualia is Job #1
Omni Consumer Products is a 20-year project by Pete Hottelet. It operates at the intersection of conceptual art and relational aesthetics, reimagining global manufacturing and supply chain infrastructure as an artistic medium. The corporation itself is the artwork– a functional entity that inverts conventional definitions of alignment, value, stakeholder relationships, and the nature of commercial experience.
Drawing inspiration from the fundamental proposition that everything is qualia, and qualia is everything, the project centers on a straightforward principle: the delta between expectations and results generates either Joy or Suffering. Instead of bringing commercial-quality objects into galleries, it brings artistic intentionality and craftsmanship into actual commerce.
By redefining “stakeholders” as the audience for the work and “value” in terms of qualitative experience rather than currency, Omni Consumer Products investigates whether Joy itself can become a repeatable, manufacturable outcome–distributed through the same retail channels that deliver typical consumer goods.
All product photography and video on this website is documentation of real, licensed products, created over the course of the project.
QualiaisJob1.com
OmniConsumerProductsCorporation.com