Sex Panther Cologne
Licensed from the film Anchorman. 60% of the time, it works every time.

Brawndo: The Thirst Mutilator
Licensed from the Mike Judge film Idiocracy. It's got what plants crave.

Omni Consumer Products is a product development company located in the San Francisco Bay Area, with a focus on licensing, defictionalization, and reverse-branding.

11.18.08
Omni Consumer Products launches Sex Panther Cologne.

5.01.08
Omni Consumer Products signs agreement with Paramount Pictures to create Sex Panther Cologne, from Anchorman.

11.27.07
Omni Consumer Products launches Brawndo: The Thirst Mutilator Energy Drink

09.15.07
Omni Consumer Products to create energy drink based on Fox film Idiocracy
New York Times
Fictional Brands Become Real.

Wired
How Brawndo Came to Life.

Maxim Magazine
The 10 Best Things to Happen to Men in 2007 - #9: Brawndo The Thirst Mutilator

The Onion
“Brawndo’s got electrolytes. And that’s what plants crave. They crave electrolytes. Which is what Brawndo has.”

MTV Movies
“Brawndo” energy drink from Mike Judge’s “Idiocracy.”

© 2008 Omni Consumer Products. All rights reserved.

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