current products

  • George Takei's Eau My
    Set Phasers to Stunning. Eau My, a Clean, Refreshing Fragrance for Men and Women.

past products

  • Fight Club Soap
    Caffeinated Soap, scent matched to Sex Panther Cologne. Licensed from Fight Club.
  • Tru Blood
    Licensed from the hit series True Blood. All Flavor. No Bite.
  • Stay Puft Marshmallows
    The World's First Caffeinated Marshmallows. All Natural, Officially Licensed..
  • Brawndo: The Thirst Mutilator
    Licensed from the Mike Judge film Idiocracy. It's got what plants crave.

our vision

Omni Consumer Products is an entertainment licensing and product development company located in the San Francisco Bay Area, with a focus on defictionalization and reverse-branding.


  • 12.24.13
    Eau My, a fragrance for men & women, launches for Black Friday 2013. Tell them George Takei scent you.
  • 08.26.12
    Robocop sculpt completed.
  • 09.01.11
    Fight Club Soap launches. First time ever officially licensed.
  • 03.26.11
    Work begins on a 10-foot-tall statue of Robocop for the city of Detroit, sculpted from the original RoboCop armor.
  • 08.25.10
    Omni Consumer Products introduces Stay Puft Marshmallows. The 26-year wait is over.
  • 07.25.09
    Omni Consumer Products launches Tru Blood beverage at San Diego Comic Con.
  • 06.01.09
    Omni Consumer Products signs with HBO to create Tru Blood beverage.
  • 11.18.08
    Omni Consumer Products launches Sex Panther Cologne.
  • 5.01.08
    Omni Consumer Products signs agreement with Paramount Pictures to create Sex Panther Cologne, from Anchorman.
  • 10.11.07
    Omni Consumer Products launches Brawndo: The Thirst Mutilator Energy Drink

in the press

  • FastCompany
    the Art of "Defictionalization"
  • NPR
    Star Trek's George Takei Adds Perfume Mogul To His Resume
  • New York Times
    Want to Drive (or Smell) Like Ron Burgundy?
  • GQ
    Now You Can Finally Smell Like Star Trek's Sulu
  • E! News
    George Takei's New Fragrance's Name is Wonderfully Insane
  • Mother Jones
    Behind the Saga to Bring a Giant RoboCop Statue to Detroit
  • KFMX 94.5
    Get Ready For Anchorman 2 With Some Sex Panther Cologne
  • TheVerge
    See a prototype of Detroit's ten-foot-tall RoboCop statue
  • Fast Company
    The Sex Panther Formula for Finding your Brand's Secret Sauce
  • Adweek
    'Fight Club' Soap Now a Real Product
  • Smithsonian Magazine
    More Fantasy Foods Made Real
  • Luxist
    Stay Puft Marshmallows are 'World's Finest'
  • Adweek
    That's Entertainvertising... fake brands made real
  • Financial Times
    The real market for fake brands
  • CBS News
    Tru Blood: Vampires in Pop Culture
  • FastCompany
    From Showbiz to Supermarkets
  • New York Magazine
    Review: Tru Blood
  • New York Times
    Tru Blood steps into reality.
  • Time Magazine
    All Flavor. No Bite.
  • NBC News
    ' Tru Blood' First Taste.
  • New York Times
    Brawndo: Fictional Brands Become Real.
  • Wired
    How Brawndo Came to Life.
  • Maxim Magazine
    The 10 Best Things to Happen to Men in 2007 - #9: Brawndo The Thirst Mutilator
  • The Onion
    “Brawndo’s got electrolytes. And that’s what plants crave. They crave electrolytes. Which is what Brawndo has.”
  • MTV Movies
    “Brawndo” energy drink from Mike Judge’s “Idiocracy.”