our products
- Tru Blood
Licensed from the hit series True Blood. All Flavor. No Bite.
- Fight Club Soap
Caffeinated Soap, scent matched to Sex Panther Cologne. Licensed from Fight Club.
- Sex Panther Cologne
Licensed from the film Anchorman. 60% of the time, it works every time.
- Brawndo: The Thirst Mutilator
Licensed from the Mike Judge film Idiocracy. It's got what plants crave.
our vision
Omni Consumer Products is a product development company located in the San Francisco Bay Area, with a focus on licensing, defictionalization, and reverse-branding.
milestones
- 08.25.10
Stay Puft Marshmallows Launch. The 26-year wait is over. - 07.25.09
Tru Blood beverage officially launched at San Diego Comic Con. - 06.01.09
Omni Consumer Products signs with HBO to create Tru Blood beverage. - 11.18.08
Omni Consumer Products launches Sex Panther Cologne. - 5.01.08
Omni Consumer Products signs agreement with Paramount Pictures to create Sex Panther Cologne, from Anchorman. - 10.11.07
Omni Consumer Products launches Brawndo: The Thirst Mutilator Energy Drink
in the press
- Adweek
That's Entertainvertising... fake brands made real - Financial Times
The real market for fake brands - FastCompany
From Showbiz to Supermarkets - New York Magazine
Review: Tru Blood - New York Times
Tru Blood steps into reality. - NBC News
' Tru Blood' First Taste. - New York Times
Brawndo: Fictional Brands Become Real. - Wired
How Brawndo Came to Life. - Maxim Magazine
The 10 Best Things to Happen to Men in 2007 - #9: Brawndo The Thirst Mutilator - The Onion
“Brawndo’s got electrolytes. And that’s what plants crave. They crave electrolytes. Which is what Brawndo has.” - MTV Movies
“Brawndo” energy drink from Mike Judge’s “Idiocracy.”